L. CRAIG WILSON / EST. 2004

Designing the

brain behind

the interface.

For two decades I designed mobile-first interfaces. Today I engineer intelligent, adaptive experiences with AI partners like Claude, DeepSeek, and Copilot woven directly into every stage of the UX process.

// Principal UX Designer // AI Product Engineer // Front-End Prototyper // 20+ Years

Explore the Work Resume

User Research

Wireframing

Usability Tests

Prototype Code

Persona Synth

Data Patterns

Figma

Claude Design

20+

Years Experience

1,023

Projects Delivered

70,500

End-Users Served

4×

Faster With AI

The AI × UX Manifesto

Why AI like Claude is now critical
to UX Design & Engineering.

The interface has not changed — but how we ship it has. The teams who pair human judgment with AI agents move 4× faster, ship 60% fewer bugs, and discover usability problems weeks before launch instead of weeks after.

01 / DISCOVER

Research at scale

AI summarizes hundreds of interviews, support tickets, and analytics into ranked insights in minutes — not weeks.

02 / DEFINE

Personas & jobs

Claude synthesizes behavioral patterns into persona drafts and JTBD statements I can validate, not invent from scratch.

03 / DESIGN

Wireframe → Hi-Fi

Generative tools accelerate exploration; I direct, edit, and curate — taste stays human, throughput goes up.

04 / BUILD

Prototype to code

AI translates Figma to production-grade HTML/CSS/React. Handoff stops being a wall and becomes a conversation.

05 / LEARN

Live optimization

The product literally watches itself: AI flags friction, suggests micro-tweaks, and continuously improves the experience.

Speed without sacrifice

What used to take weeks of prototyping now takes hours. AI handles the repetitive 70% — the boilerplate, the variants, the documentation — so I spend my time on the 30% only a human can do: judgment, taste, and empathy.

4×

Faster iterations from concept to clickable

Insight you cannot fake

Claude can ingest 800 pages of research, 10,000 customer reviews, and a year of analytics — then surface the three patterns that actually matter. No more design decisions based on the loudest stakeholder in the room.

85%

Less time on synthesis, more on solutions

Design that survives prod

AI pairs with me on the prototype code itself — accessibility checks, edge cases, responsive states, performance budgets. The design that ships looks like the design that was approved, because the gap closed.

60%

Fewer post-launch UX defects

Then vs. Now

The UX workflow,
re-engineered.

A side-by-side of the legacy UX process and the AI-augmented one I run today. Same goal — delight users — wildly different velocity.

Yesterday's UX Process

3 weeks of user interviews + manual transcription
Sticky-note affinity walls re-built in Miro
Persona drafts based on stakeholder gut feel
Lo-fi → mid-fi → hi-fi handoff over months
Designer guesses what dev will actually build
Bugs discovered after launch by real users
Roadmap based on opinions, not signal

AI-Augmented Process

Claude ingests 100s of interviews → ranked themes in hours
Affinity clusters generated, reviewed, refined by me
Personas synthesized from behavioral data, not vibes
Concept → working HTML prototype in a single session
AI writes production-grade code I review & ship
Accessibility & edge cases checked before merge
Live product self-monitors and surfaces friction

About

I humanize technology.
Now with AI in the loop.

How do I explain what I do at a party? "I humanize technology." The short version of 20 years.

20+

Years
UX Design

Gartner Top 10

IT Products

"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works." — Steve Jobs

With 20+ years designing high-performing mobile apps used by millions, I don't just create interfaces — I engineer experiences that users love and businesses rely on. My expertise bridges UX Design and Front-End Engineering, so concepts become pixel-perfect, functional realities.

Today I weave Claude, DeepSeek, and Copilot directly into the design process — from research synthesis to persona modeling to live prototype code. The result: faster iterations, sharper insights, and products that ship the way they were designed.

Mobile-First DesigniOS · Android · Responsive

Figma + Dev ModeDesign systems & tokens

Front-End EngineeringHTML5 · CSS3 · JS · WPF

AI-Augmented UXClaude · DeepSeek · Copilot

Usability & A11yWCAG · Section 508

Team LeadershipMentoring · CoEs · Strategy

Download Resume My UX Playbook

The UX Engineering Playbook — Back Cover

The UX Engineering Playbook — Front Cover

600 Pages

Available Now

I Literally Wrote the Book

The UX Engineering
Playbook.

The must-read field guide for UX Designers and Engineers who want to ship experiences users love — not just decks stakeholders approve.

After 20+ years leading UX, Research, and Engineering teams at Fidelity, SVB, Zions, and Under Armour, I distilled everything I know into 600 pages of hard-won secrets — and the actual code behind the world's most beloved apps.

Apple's micro-tweaks The tiny UI changes that saved millions.

Spotify's personalization The engine that makes every user feel seen.

Walmart's 18% lift The AI checkout flow, line-by-line.

Figma's AI tools Supercharging collaboration for top teams.

600+

Pages

20+

Years Distilled

Case Studies

Get it on Amazon Preview Inside

Featured Projects

Things I've designed,
coded, and shipped.

A curated selection of work spanning Fidelity, SVB, Zions, Under Armour, ExxonMobil, and Northrop Grumman — plus a few side projects I couldn't resist.

FEATURED · AI x UX

AI in UX Product Research & Design

I'm integrating Claude, DeepSeek, Copilot, and UX Pilot into the daily workflow — automating user research synthesis, persona drafting, wireframing, content generation, and stakeholder presentations. The insights surface faster; the designs ship better.

User Research Wireframing Data Analysis

MOBILE FIRST

Mobile App UX

20 years of mobile-first design. 85% of users live on smart devices — I design like it.

Figma Examples

FIDELITY · 70K USERS

My Work Hub

Designed in Figma, coded in HTML/Angular. The front-end prototype became the blueprint for Fidelity's XTRAC WorkHub — used today by 70,000 employees.

Watch Video Prototype

DESIGN SYSTEMS

Living Design Systems

At Fidelity, Zions, and SVB I built and led the design system practice from scratch — research, HTML/CSS prototype, governance, and team enablement.

View Prototype

SVB · API PORTAL

API Portal & Sandbox

SVB's developer portal — designed with built-in key gen, ACH testing, and a tailored sandbox for business clients.

V1 V2

UX ENGINEERING

Design → Code Handoff

Figma to HTML/CSS to production. Developers focus on the API; I make sure the experience that lands on screen is the one we designed.

Prototype

FIGMA · DEV MODE

Engineering in Figma

Real-time collaboration, prototyping, design tokens, and Dev Mode code-gen — Figma is the new design IDE.

Designs

UNM · PRO BONO

LTER Network Data Portal

A pro-bono redesign for the University of New Mexico — the data portal used by ecological scientists to research agriculture and animal behavior.

My Prototype Implemented

UNDER ARMOUR

UA.com Data Tables

Prototyped UnderArmour.com in Axure and redesigned the Product Promotion data tables — customizable columns, exportable metric charts.

UA Proto Data Tables

SVB GATEWAY

SVB Gateway Design

Led a Figma-first design team building the transactional gateway for venture-funded startups — remote deposit, payments, statements, fraud prevention baked in.

ZIONS · GOVERNANCE

Product Delivery Guide

At Zions Bancorp I authored the end-to-end software delivery process: BI → Design → Usability → QA → Deploy → Monitor → Maintain.

SVB · QA PROCESS

UX Defect Remediation

Built SVB's UX remediation process in FigJam — auditing QA & prod against the design system, triaging into Jira, scheduling fixes by sprint.

Flow Diagram

Employment

Two decades.
One throughline.

From start-ups to Fortune 50 — leading UX strategy, design, and engineering teams.

2024 — PRESENT

Plan End Game

Principal UX Designer · Lead UX Engineer · Sr. Design Manager

Leading product design, managing contractors, building financial dashboards in Figma, and integrating AI directly into the design workflow.

2021 — 2024

Silicon Valley Bank / First Citizens

Principal UX Product Designer · Lead UX Engineer · Sr. Design Manager

Defined enterprise standards for extensible UI components. Led the charge on UX strategy, mentoring, and design-system best practices across SVB's product suite.

2018 — 2021

Zions Bancorporation

Principal UX Designer · Principal Solutions Architect · Standards & Compliance

Owned governance policies, ran technical working groups, built UI style guides & pattern libraries, and established the Product Design Center of Excellence.

2015 — 2017

Fidelity Investments

Principal UX Designer · Solutions Architect · UX Product Manager

Designed and developed XTRAC's Dev Center — the single source of truth for APIs, components, patterns, and templates across all Fidelity development teams.

2014 — 2015

Under Armour

Principal IxD / UX / UI / Human Factors Engineer

Created UA's UX Future Vision: mind maps, hi-fi prototypes, internal branding standards, and style guide for the new PIM (CMS) application.

2013 — 2014

ExxonMobil

Principal IxD / UX Engineer · Architecture Manager

Managed UX teams in Buenos Aires, Kuala Lumpur, and Houston. Drove Lean UX redesign of 100+ internal apps. Authored ExxonMobil's UX Vision and 3–5 year roadmap.

2013

Northrop Grumman

Principal IxD / UI / UX Engineer · Mentor

Lead UX engineer for the "Smart Navigator" — a Section 1311(i) ACA compliance tool used across multiple US states. Built to full Section 508 accessibility.

2012

Open Solutions / Fiserv

Principal IxD / UX / Human Factors Engineer

Led user-centered design and usability testing for new Open Solutions packages. Lead engineer on the next-gen iOS & Android initiative.

Awards

Recognition for work that ships.

A few of the professional awards I've received over the past few years — across design, engineering, and product impact.

2008 · GARTNER ITEXPO

#2 of Top 10 in IT

Principal UX Designer for Landesk's Asset Lifecycle Manager. Read the article →

2022 · SVB

MVP UX Champion

For redesigning and coding the UX of SVB's award-winning API Portal and Sandbox for easy API creation and testing.

2010 · AVOCENT

Avocent Excellence

Excellence in UX engineering for the public release of Avocent's Software License Manager — a Progressive Web Application.

2016 · FIDELITY

Best in Class UX

Intuitive UX Award. Scored 10/10 for ease of use and intuitive design — Fidelity Investments XTRAC.

References

What teammates,
managers, and partners say.

Verified references from VPs, senior engineers, and lead designers I've partnered with at Fidelity, SVB, Fiserv, and beyond.

"I've worked with Craig on numerous web applications over the past 20 years. He introduced cutting-edge UI/UX processes to Fidelity and used them to design and develop three of Fidelity's most visible applications — XTRAC, New Investment Accounts, Mutual Funds Evaluator, and Active Trader Pro. These applications brought millions in new customer investments."

Scott Player

VP of Security Architecture · Fidelity Investments

"Craig is a rare combination of skills. He's a user experience designer with great engineering capability — or conversely, an excellent engineer with great UX ability. He has shown an amazing ability to learn and use new tools, to the degree that he can teach the group how to use the tools he just learned."

Keith Haney

Sr. Manager, UX Team · Snap One

"I highly endorse Craig as a UX Product Design Manager. He's been my manager for years and has consistently demonstrated exceptional skills that have contributed to the success of our team and projects. He has a deep understanding of UX principles and best practices, and he's an effective communicator and problem solver."

Shereen Khundmiri

Lead UX Product Designer · Silicon Valley Bank

"Having Craig on our team gave engineers peace of mind — we could focus exclusively on code without worrying about the overall look and feel of our products. His penchant for building applications that delivered a great user experience made him a unique asset to the organization."

Will Adams

Senior Software Engineer · Fiserv

"After I hired Craig at LANDesk, he quickly gained the respect of the human factors, development, and QA teams. While others were creating prototypes for developers to build, Craig built the actual UI that shipped in the product — constructed so devs could hook their code directly to it. One of the biggest PR wins for the team."

David Payne

Manager, Information Development · Symantec

Designing the

brain behind

the interface.